Own end-to-end B2B events across Europe for Visa Commercial Solutions, driving lead generation, brand engagement, and cross-functional alignment.

• Event Programming: Develop, plan, and execute B2B event programming for VCS proprietary, client, and industry events, ensuring alignment with sales, marketing, product, and communication priorities.
• Cross-Functional & Regional Collaboration: Partner with VCS stakeholders across functions, including sales, product, marketing, communications, leadership, and regional teams, to define event objectives, messaging, and target audiences.
• Content Development: Alongside communications and subject matter experts, curate compelling content and engagement formats that deliver value to attendees and drive engagement.
• Lead Generation: Design B2B event experiences that maximize lead capture, nurture, and conversion opportunities for VCS sales teams.
• Performance Measurement: Establish KPIs and measure event performance, providing post-event analysis and recommendations for continuous improvement.
• Project Management: Drive workstreams to ensure projects stay on track, adapting and consulting with leadership as required.
• Vendor & Partner Management: Manage relationships with event organizers, partners, and vendors to ensure seamless event execution.
• Brand Consistency: Ensure events reflect Visa’s brand playbook, maintaining consistency across regions and event types.
• Budget Management: Oversee workstream budgets, negotiate contracts.
• Market Trends: Stay informed on global event trends, technologies, and best practices, applying innovative solutions to enhance event impact.