Own and orchestrate brand activation for major sponsorships in a fast-paced sports agency setting, with tight integration across agencies, clients, and properties; drive strategic activation, budget management, and compelling recap reporting to maximize rights utilization and partnership value.

• Brand Activation Ownership: Plan and execute sponsorship activation with rights utilization and key event moments.
• Cross-functional Collaboration: Align with client, agencies, properties, and activation teams to deliver integrated marketing across social, digital, PR, and events.
• Measurement and Recap: Build sponsorship reports from activation results to inform strategy and future opportunities.