Responsibilities

• Lead and develop day-to-day regional marketing activity to hit property lead targets.
• Plan, deliver and analyse seasonal and reactive campaigns with clear ROI measurement.
• Monitor acquisition performance and report on funnel metrics and conversion.
• Manage budgets effectively to ensure optimal cost per lead.
• Motivate and develop a high-performing marketing team.
• Oversee social media strategy and strengthen local brand presence.
• Build regional audiences and support events to generate new leads.
• Manage email marketing and owner database activity in line with GDPR.
• Continuously review processes to improve efficiency, performance and compliance.

Requirements

• Proven team management experience.
• Strong marketing background with measurable results.
• Excellent written and verbal communication skills.
• Commercial mindset with strong problem-solving ability.
• Relationship builder with stakeholder management experience.
• IT literate and quick to learn new systems and tools.
• Experience marketing distinctive brand propositions.
• Self-motivated and comfortable working independently.
• Full driving licence.

Preferred

• Conflict resolution training or experience.
• Strong knowledge of Wales or The North (Lake District, Northumbria or Yorkshire).

Benefits

• Annual bonus scheme linked to company performance
• Generous holiday allowance + extra days with long service
• Option to purchase extra holiday days if you wish
• A day off for your birthday
• 2 volunteering days per year
• Enhanced parental leave (24 weeks maternity, 3 weeks paternity at full pay)
• Pension scheme with employer contributions
• Discounted and last-minute stays at Forest Holidays and Sykes Cottages for you, your friends & family
• Special offers and discounts designed to enhance your overall wellbeing
• Health cash plan & life assurance