Responsibilities

• Regional Growth Marketing
• Create and execute marketing plans aligned to APAC and Middle East growth objectives.
• Identify priority countries, customer segments and market opportunities.
• Deliver local marketing programmes while maintaining alignment with global brand and marketing strategy
• Develop regional-specific messaging frameworks to drive a high-quality output of marketing materials and thought-leadership content
• Strategic Account Marketing
• Support growth of high-value utility, transmission and infrastructure customers.
• Develop account-focused campaigns that strengthen relationships and accelerate opportunities.
• Work alongside regional sales teams to create customer-specific engagement plans.
• Demand Generation & Pipeline Growth

Requirements

• Essential
• 5+ years' experience in B2B marketing
• Strong content writing skills, with the ability to turn technical product information into creative copy for a range of different formats
• Experience managing marketing programmes across multiple countries or regions.
• Strong understanding of demand generation, account-based marketing and customer engagement.
• Proven ability to work effectively with sales teams and senior stakeholders.
• Excellent communication and project management skills.
• Experience delivering regional events and integrated marketing campaigns.
• Desirable
• Experience within energy, power systems, utilities, infrastructure or industrial technology sectors.