Responsibilities - Execute marketing plans by market in collaboration with media and PR teams (toy & franchise). - Lead day-to-day execution of campaigns and activations across markets or assigned scope. - Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities. - Maintain high standards of execution across all channels and touchpoints. - Identify and resolve execution issues in a timely manner. - Support AOP and A&P planning processes through data analysis and market inputs. - Assist in translating regional direction into market-level plans and execution requirements. - Support product selection by market and channel, including coordination of exclusives. - Maintain pricing and assortment discipline in line with global frameworks. - Contribute to initiatives that support business performance across geographies. Requirements - Minimum 3–5+ years of experience in commercial, brand, trade, or sales strategy roles. - Experience supporting campaign execution and commercial initiatives. - Tertiary qualification in Commerce, Business, Marketing, or a related field. - Strong execution and delivery capability. - Analytical thinking with strong performance-tracking discipline. - Strong cross-functional collaboration skills. - Proactive problem-solving mindset. - High attention to detail and strong organisational skills. Benefits - Gross annual salary range of GBP 47,040 - GBP 55,860 - Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 7.5 % of base salary, payout is determined by company and individual performance results - Paid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday! - Cycle to work scheme - Employee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace, and Maven - Contributory pension scheme - Private health insurance - Dental insurance & dental service app - Life & disability insurance - Employee discount program "Be well at Mattel"