Responsibilities

• - Product Marketing Strategy: Develop and implement a global product marketing strategy that positions Wayve as a leading developer of Automotive AI, highlighting our Embodied AI software as the key enabler for OEMs transitioning to advanced assisted and automated driving. Craft a compelling product narrative that differentiates Wayve in a competitive market, showcasing how our technology enables L2+, L3, and L4 automation via Embodied AI Define clear value propositions for Wayve’s product portfolio, highlighting unique selling points that drive adoption and engagement across the automotive sector. Monitor and analyze market trends and competitive product offerings, particularly in ADAS and Automated Driving technologies, to inform product positioning and marketing strategies.
• - Campaign Development: Create and execute integrated marketing campaigns that communicate Wayve’s product vision and technological leadership to automakers, establishing a competitive edge in the market. Lead the development of content and promotional materials that build trust in AI-driven driving automation and drive consumer interest. Manage and track all product-related marketing activities, including website content, digital campaigns, product blogs, thought-leadership initiatives, co-marketing efforts with partners, and industry events.
• - Support Pipeline Growth: Develop marketing strategies that increase brand visibility and product awareness, generate leads, and support market expansion. Collaborate with the Automotive and Technical BD teams to create sales enablement materials (e.g., presentations, competitive analysis, demos, and targeted campaigns) to support their customer engagments.
• - Cross-Functional Collaboration: Work closely with Engineering, Product Management, and Business Development to translate complex technical details about our Embodied AI products into compelling, customer-friendly messaging. Develop internal training and product knowledge resources to ensure teams across the company understand our products’ value propositions and how they solve critical industry challenges.

Requirements

• Proven expertise in strategic positioning, value proposition development, and product marketing, specifically within the automotive industry.
• Strong knowledge of the full B2B marketing mix and its role in driving pipeline growth, especially within complex, technical sales cycles.
• Exceptional collaboration, communication, and project management skills with a keen eye for detail.
• Demonstrated ability to prioritize and multitask effectively, especially when working with cross-functional teams, including technical engineering groups and senior leadership.
• Resilient and optimistic when faced with challenges—able to view setbacks as opportunities for growth, while maintaining focus on long-term objectives.
• Outstanding writing, editing, and content development skills with the ability to translate complex technical concepts into clear, compelling messaging tailored to a customer-focused audience.

Preferred

• Direct experience in the AV industry or with automotive software and AI applications.
• Technical background is an asset