Responsibilities

• Create marketing and sales enablement kits using current AI marketing tools to help sales teams and channel partners sell more products and solutions, including brochures, sales presentations, how-to-sell guides, FAQs, datasheets, social messaging, SEO-optimized product landing pages, web banners, and other digital marketing content.
• Identify gaps in competitor messaging and positioning through competitive analysis to inform differentiated product, solution, and portfolio narratives.
• Assist in developing launch strategy, planning, timelines, and related workstreams to maximize the impact of marketing assets and launch execution.
• Collect, compile, and organize technical document kits in partnership with product and R&D teams, including setup sheets, submittal drawings, 3D renderings, bid specifications, competitor comparisons, and related technical collateral.
• Draft video content storyboards and scripts, guide third-party agencies in developing videos and lifestyle creative assets, and appear and present in product content such as promotional and training videos.
• Assist with culturally appropriate and localized marketing campaigns that tell compelling stories and customer successes to support new offer ramp-up in regions.
• Support the production and editing of A+, E+, and Rich Media Content for e-commerce syndication across regions.
• Assist in shaping the T&E portfolio digital journey on SE.com, including landing pages, CaaS product range pages, and the product selection journey, and support related digital experiences on APC.com as needed.
• Research and analyze target customer preferences, challenges, and buying behaviors for IT Solution Providers to inform customer journey mapping and improve the customer experience across key touchpoints.
• Support the development of nuanced customer personas, Uninterruptible Power Supply product and portfolio messaging, positioning, and concise value propositions based on personas and route to market.

Requirements

• Bachelors degree, or foreign equivalent, in Marketing, Communication, Media Studies, or a related field.
• Four years of experience in B2B and/or B2C marketing, product marketing, or a related occupation; experience in B2B technology, IT, data center, or power protection markets preferred.
• Business acumen, including the ability to understand and interpret business situations, financial and market dynamics, strategic planning priorities, and decision-making processes in ways that lead to successful outcomes.
• Data-driven decision-making skills, including the ability to collect, analyze, interpret, and apply data and analytics to guide strategic choices and marketing actions.
• Knowledge of customer journey mapping and the ability to represent customer touchpoints and interactions throughout the buying process to improve the customer experience.
• Competitive analysis skills, including the ability to evaluate competitor strengths and weaknesses, products, pricing strategies, market share, and positioning to identify opportunities and threats.
• Strong storytelling skills, especially around products, solutions, and technologies such as AI, with the ability to craft compelling narratives that engage business, technical, and executive audiences.
• Excellent copywriting skills with the ability to translate complex technical information into convincing marketing content with clear, solid value propositions.
• Track record of delivering high-quality marketing content under tight deadlines and in collaboration with global, cross-functional teams.
• Advanced project management skills, strong stakeholder management capabilities, and experience launching new products from start to finish with proven success.

Preferred

• Experience in B2B technology, IT, data center, or power protection markets preferred.

Benefits

• Whats in it for me? - Own high-impact product launches that directly influence company growth - Work alongside talented teams in product, sales, and marketing to drive success - Professional development programs and mentorship to support your career trajectory - Flexible work options designed to help you do your best work