Responsibilities

• Lead product launches end to end. Own the go-to-market strategy and execution for a portfolio of product and feature launches, from defining the audience and customer value through messaging, channel strategy, timing and measurement.
• Run and evolve our launch programme. Implement our existing launch framework across Product and Marketing, managing roadmap intake, launch tiering and a single launch calendar. You’ll help teams apply the framework consistently and iterate it over time based on what we learn from launches and adoption.
• Develop positioning and messaging. Turn complex product capabilities into clear, compelling value propositions and messaging that resonate with customers, prospects and the wider market.
• Drive awareness and adoption. Plan how releases are brought to market across in-product messaging, email, the changelog, website and other channels, ensuring the right audiences understand what’s new, why it matters and how it strengthens the value of Orbital.
• Own our product changelog. Build and manage an external changelog that gives customers and prospects a clear, useful and always-current view of what’s new in Orbital.
• Evolve our Help Centre. Partner with Product and Customer Support to keep product education accurate, useful and up to date, and improve the experience through stronger written, visual and video content.
• Raise the quality of product marketing. Create clear standards, templates and guidance that help teams communicate new capabilities effectively across customer and market-facing channels. You’ll act as an editor and trusted partner to Product, helping turn subject-matter expertise into high-quality product marketing.
• Measure launch impact. Define and track success metrics across awareness, activation and adoption, using the results to improve how we prioritise, plan and execute future launches.
• Partner across go-to-market teams. Work closely with Revenue Enablement, Customer Success and the wider Marketing team to ensure launches translate into effective market education, customer adoption, campaigns and commercial readiness.

Requirements

• 4+ years of experience in B2B SaaS product marketing, with a strong track record of leading product launches end to end.
• A strong product storyteller. You can quickly understand a technical or complex capability, identify why it matters to the market, and turn that into clear, differentiated messaging.
• An excellent writer and editor. You write with clarity and precision, know the difference between a feature and a benefit, and can improve other people’s work without losing the underlying expertise.
• A strong cross-functional operator. You’re comfortable managing multiple launches, stakeholders and timelines at once, and know how to create the structure that keeps work moving.
• Good judgement and influence. You can make clear recommendations about priorities, timing and messaging, build alignment across teams, and challenge constructively when needed.
• Able to see the bigger picture. You can look across a portfolio of releases and understand how individual capabilities contribute to a broader product and market narrative.
• Customer and data-led. You want to understand how customers use the product and use qualitative and quantitative signals to improve launches and adoption over time.
• Comfortable working at pace. You enjoy working with a product that evolves quickly and can balance speed with a high standard of execution.
• Confident using AI in your own work. You use AI tools to speed up and refine your processes, deploying it thoughtfully to work more effectively while bringing the judgement and editorial quality needed for external-facing work.
• Experienced working across global teams and markets. This role supports both our UK and US products, so you’ll be comfortable collaborating across time zones.

Preferred

• Experience in legal tech, real estate, proptech or another complex or expertise-led B2B market.
• Experience owning or significantly contributing to a Help Centre, knowledge base or customer education programme.
• Experience marketing AI products, particularly products that evolve quickly and where trust matters.