Responsibilities

• Help to implement the global PR and communications strategy to meet objectives, managing PR for campaings and ensuring consistent storytelling.
• Keep an eye on industry trends and competitors to help shape the strategy, coming up with creative ideas for new and existing products and brand stories.
• Support the execution of creative marketing briefs, ensuring brand messaging and objectives are aligned with the marketing team.
• Strategically direct and manage PR global agencies, with a key focus on the UK, US, IRE, and AU.
• Be accountable for working with agencies to brand build and execute activations in key territories.
• Work alongside agency partners to manage and chaperone interviews with key media, reviewing briefing templates, and vetting questions.
• Cultivate high-impact relationships with top-tier beauty, lifestyle, and business media, as well as key opinion leaders and creators.
• Drive significant coverage and awareness by maintaining high-level press relationships across all territories.
• Strategically build strong, long-term partnerships with key Editors, influencers, and VIP personalities to secure sustained brand advocacy.
• Identify fresh, culturally relevant strategies to amplify earned coverage and maximise results.