PR, Media and Publicity Manager

Liverpool, UK (Hybrid)

Salary Not AvailableMid LevelPermanent

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and shape a data driven PR program for a charity, balancing proactive media outreach with crisis guidance and executive storytelling.

  • Lead strategy and measurement with clear objectives and media share of voice targets.
  • Develop and pitch compelling stories to regional and national outlets while preparing spokespeople for high impact appearances.

Job Description

Responsibilities
  • Leading and delivering NWAA's PR and media strategy, with clear objectives and measurable outcomes
  • Building and maintaining strong relationships with regional and national media contacts
  • Identifying, developing and pitching compelling stories that raise awareness of the charity's impact
  • Acting as the primary media contact for enquiries, interviews and press opportunities
  • Managing reactive and sensitive media issues, providing expert communications advice and reputational risk management
  • Preparing spokespeople for media appearances, interviews and public engagements
  • Writing engaging press releases, media statements, briefing documents, case studies and Q&As
  • Supporting major campaigns, fundraising initiatives, events and organisational milestones through strategic media activity
  • Developing speeches, keynote presentations, opinion pieces and thought leadership content for senior leaders
  • Managing media monitoring, evaluation and reporting to demonstrate PR impact and share of voice
Requirements
  • Proven experience in PR, media relations or communications, ideally within the charity, healthcare or public sector
  • Strong understanding of regional and national media landscapes and news cycles
  • Outstanding written and verbal communication skills
  • Exceptional storytelling and copywriting abilities across press, broadcast and digital channels
  • Experience managing multiple priorities and responding effectively under pressure
  • Excellent stakeholder management and relationship-building skills
  • Confidence supporting and advising senior leaders and spokespeople
  • Strong analytical skills with the ability to evaluate media performance and impact
  • Proficiency in Microsoft Office and digital communication platforms
Preferred
  • Experience working within integrated marketing and communications teams
  • Knowledge of the charity sector and/or air ambulance services
  • Experience using media monitoring, media database and PR distribution platforms
  • Understanding of social media's role in supporting PR activity
  • Experience writing speeches, thought leadership articles and opinion pieces
  • Knowledge of crisis communications and reputation management
  • Understanding of public affairs and stakeholder engagement

Traffic Signals

Monthly Visitors
16K
Monthly Google Ads Budget
$33
Traffic Source Mix
Search
54.4%
Direct
31.5%
Referral
8%
Social
4.8%
Paid
1.1%

Headcount Trend

Current headcount: ~17

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Recent News