Responsibilities

• Develop PR Strategies Create and implement comprehensive PR plans to improve the organisation’s visibility and reputation.
• Media Relations Build and maintain relationships with media professionals, journalists, and influencers to secure press coverage and interviews.
• Content Development Craft engaging press releases, media pitches, and promotional materials that effectively communicate key messages.
• Marketing Campaigns Plan, launch, and oversee marketing campaigns to promote events, programs, and fundraising initiatives.
• Content Creation Develop engaging content for press releases, blog posts, social media, newsletters, and other marketing platforms.
• Visual Marketing Design compelling visuals, graphics, and videos to support marketing efforts and storytelling.
• Digital Marketing Oversight Manage digital channels, including website, social media, email, and online advertising, ensuring they align with strategic goals.
• Brand Management Develop and enforce brand guidelines to ensure consistency in brand identity and reputation.
• Position Goals Increase Visibility and develop/implement PR strategies to boost awareness of GSI’s mission, projects, and community engagement efforts.
• Strengthen Brand Identity Ensure consistency and alignment across all branding and messaging, both internally and externally, to enhance GSI’s public image.