PR Manager

London, UK (Remote)

Salary Not AvailableMid Level5+ years exp

Posted 2 weeks ago

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Job Summary

Own UK PR for a consumer tech and smart home brand, driving product launch storytelling, media relations, and retail visibility.

  • Campaign Leadership: lead activations, media events, and review seeding in the UK tech and security press.
  • Media Relationships: build and maintain journalist and influencer networks to secure briefings and placements.
  • Messaging & Coordination: align with HQ, craft pitches, and support cross-channel campaigns for retailers and partners.

Job Description

  • Develop and execute strategic PR plans to increase Reolink's visibility across technology, smart home, consumer electronics, security, and retail media in the UK.
  • Build and maintain strong relationships with journalists, editors, reviewers, influencers, and key contacts within the tech, consumer electronics and security media landscape.
  • Lead campaign PR activations, media events, product launches, and review seeding programmes from concept through execution.
  • Manage agency and deliver press releases, media pitches, briefing documents, thought leadership content, and other press-ready communications.
  • Coordinate product reviews, media testing units, and hands-on experiences with tech reviewers and industry publications.
  • Serve as a media liaison and brand representative during interviews, press briefings, trade shows, and partner meetings.
  • Monitor media coverage, industry trends, competitor activity, and emerging technology topics to identify proactive PR opportunities and strengthen messaging.
  • Identify culturally relevant moments, technology trends, and security-focused conversations to maximise media impact within the UK market.
  • Support product launches and key commercial campaigns through integrated PR strategies and storytelling.
  • Develop campaign messaging and earned media angles that align with product innovations, smart home trends, and consumer security interests.
  • 5+ years of experience in PR, communications, or campaign management, ideally within consumer technology, smart home, electronics, or security industries.
  • Strong understanding of the UK tech and consumer electronics media landscape, including relationships with relevant journalists and publications.
  • Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
  • Exceptional writing and communication skills, including experience producing press releases, pitches, briefing materials, and campaign communications.
  • Proven ability to manage multiple campaigns and projects in a fast-paced environment.
  • Strong relationship-building and stakeholder management skills.
  • Experience working with PR agencies, media events, trade shows, and product launch campaigns is highly desirable.
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Reolink

At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most.Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth.Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth.Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.

Founded in 2009
Wilmington, Delaware, USA
166 employees (39 in marketing)