Own DeMellier's Northern EMEA PR and influencer engine, driving earned media and brand storytelling across France, Germany, and key Nordic markets through strategic press outreach and authentic influencer partnerships that link to business outcomes.

• Develop and execute DeMellier's press strategy across Northern EMEA, with particular focus on key territories such as France, Germany and key Scandinavian markets, to drive earned media coverage across fashion, lifestyle and business titles.
• Build and maintain strong direct relationships with senior editors, journalists, stylists and VIP stylists to ensure consistent, high-quality coverage.
• Leverage Cision to track media coverage, report on PR performance, maintain accurate media lists, and support continuous improvement of press strategy and results.
• Partner with the Content Editor to brief and distribute press releases, product information and media assets.
• Create and maintain a forward-looking press calendar with seasonal angles, product news and brand storytelling opportunities.
• Conduct regular market visits and face-to-face meetings to strengthen relationships and identify editorial opportunities with key press & influencer contacts.
• Represent the brand across key Northern EMEA markets, acting as a senior ambassador for DeMellier within the media landscape.
• Own DeMellier’s influencer strategy across Northern EMEA, prioritising authentic, long-term relationships that drive both brand equity and measurable impact.
• Manage the influencer gifting programme, directing a team of PR Assistants and Coordinators to ensure timely, high-quality outreach aligned with monthly targets and product priorities.
• Use Traackr to identify and evaluate creators and tastemakers based on brand fit, engagement, content quality and potential business impact.