PR Account Director (Consumer)

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and advance high-impact consumer communications for complex client businesses by shaping earned-first campaigns, driving media coverage, and leading the creative- and strategy-centric team to deliver tangible outcomes.

  • Strategic campaign leadership: craft culturally relevant, earned-first programs and shepherd proposals and budgets from concept to delivery.
  • Media relations and coverage: steer national consumer storytelling, build journalist partnerships, and surface reactive opportunities to stay culturally relevant.
  • Team and growth momentum: coach junior staff, manage profitability, and surface opportunities for additional client work.

Job Description

Responsibilities

  • Cultivate and maintain strong senior client relationships, acting as a trusted advisor
  • Partner with Cirkle’s central creative and strategy hub to shape bold, culturally relevant campaigns that deliver against client objectives
  • Oversee campaign evaluation and reporting, ensuring results demonstrate clear impact and value
  • Lead earned-first campaign development with a focus on generating standout consumer coverage and cultural relevance
  • Drive proactive media relations programmes across national, consumer, lifestyle and interiors media
  • Build and maintain strong relationships with journalists, editors, broadcasters, influencers and content creators
  • Identify reactive and real-time opportunities that keep clients relevant within culture and conversation
  • Identify opportunities to drive organic client growth and additional project work
  • Lead the development of proposals and pitches, acting as a confident strategic and creative lead
  • Lead budget creation and forecasting across relevant accounts

Requirements

  • Strong experience working across consumer lifestyle, household, retail, interiors or FMCG brands
  • Proven expertise in consumer media relations and publicity, with strong national, lifestyle and consumer press contacts
  • Experience developing creative, earned-first campaigns that deliver measurable impact and cultural relevance
  • Understanding of integrated communications across earned, influencer, social and digital channels
  • Knowledge of digital PR, SEO and GEO principles would be highly advantageous
  • Excellent strategic thinking and client consultancy skills
  • Strong organisation and project management skills, with the ability to manage multiple stakeholders, priorities and deadlines
  • Highly creative with a strong instinct for newsworthy storytelling and media sell-in
  • Confident working in a fast-paced agency environment and able to adapt quickly to changing priorities
  • Experience managing and developing teams

Benefits

  • Bonus scheme
  • Monthly employee recognition awards
  • Comprehensive wellbeing programme, including health insurance and up to 8 free counselling sessions per year
  • Fully funded railcards
  • Regular funded socials
  • 27 days paid holiday, plus Birthday day off, plus ‘Joy Day’ – an initiative launched by the Wellbeing team in 2022, to encourage the team to take a day off to do something which brings them joy
  • Internal and external mentoring and buddy schemes
  • An electric car salary sacrifice scheme
  • Social purpose led paid time off for volunteering, voting, giving blood and every team member has one ‘allyship’ day per year, where they are encouraged to take a day to demonstrate allyship by supporting the interests of marginalised groups
Cirkle logo

Cirkle

At Cirkle, we have 25 years' experience delivering comms. Comms that bring real business benefits. That capture attention, shelf-space, market share, hearts & minds. We use great creative to deliver real results. Seen It. Shared It. Sold It Out.

Founded in 1998
London, England, GBR
114 employees (20 in marketing)

Traffic Signals

Monthly Visitors
4.7K
Traffic Source Mix
Search
52.8%
Direct
34.5%
Referral
7.2%
Social
4.2%
Paid
1.1%

Headcount Trend

Current headcount: ~114

Marketing Team

Marketing Team Size
15 (13% of company)