Responsibilities

• Paid Acquisition - Own paid acquisition across Meta, Google, TikTok and other relevant channels .
• Plan, launch and optimise campaigns to acquire new Premium members.
• Own paid media budgets and allocate spend based on performance.
• Improve Customer Acquisition Cost, Return on Ad Spend and Lifetime Value to Customer Acquisition Cost .
• Test audiences, creative, messaging, offers and channels.
• Identify and test new acquisition opportunities.
• Funnel & Conversion Optimisation - Own and improve the journey from visitor to registered user and Premium member.
• Identify friction and drop-off throughout the acquisition funnel.
• Optimise registration, sign-up, checkout and Premium upgrade flows .
• Run structured conversion experiments across landing pages, pricing, messaging and user journeys.

Requirements

• 3–5 years of experience in performance, growth or digital marketing.
• Proven growth impact within a direct-to-consumer, subscription, e-commerce or digital product business .
• Hands-on experience running Meta and Google Ads .
• Experience owning and managing paid media budgets.
• Strong understanding of Customer Acquisition Cost, Return on Ad Spend, Lifetime Value, conversion and retention .
• Experience building and optimising digital acquisition funnels.
• Experience improving registration, sign-up or subscription conversion journeys .
• Strong understanding of conversion rate optimisation and experimentation.
• Experience using performance and customer data to make commercial decisions.
• Confidence with analytics, tracking and attribution.

Preferred

• Experience growing a subscription or membership product .
• Experience launching a new paid consumer product.
• Experience working closely with product and development teams.
• Lifecycle or CRM marketing experience.
• TikTok Ads experience.
• Google Analytics, Tag Manager or product analytics experience.
• Experience developing paid social creative and testing frameworks.
• Experience within travel, skiing, outdoor sports or another enthusiast-led category.
• A genuine passion for skiing or snowboarding.