Responsibilities

• We're looking for a Performance Marketing Manager to oversee always-on acquisition activity for Railcards and National Rail 2FOR1 offers, ensuring campaigns maximise return on investment and contribute to business growth.
• The Performance Marketing Manager will act as the day-to-day lead for our media agency, ensuring campaigns are delivered effectively across Paid Search, Paid Social, Display and Affiliate channels, with a focus on continuous optimisation and delivering measurable results.
• They will analyse campaign and website performance data, identifying trends, opportunities and actionable insights to improve future activity.
• They will also produce performance reporting using agency data and internal analytics tools, translating complex information into clear recommendations for stakeholders.
• The successful candidate will take ownership of performance marketing budgets and results, working closely with agency partners and internal teams to drive continual improvement and deliver against agreed KPIs.

Requirements

• The ideal person will be:
• Self-motivated with proven experience of media agency management and a working knowledge and understanding of Paid Search, Paid Social, Display and Affiliate Marketing.
• It is essential you can demonstrate experience or competence of:
• Use knowledge and expertise acquired through professional qualification or past work experience to develop, implement and evaluate performance marketing plans, delivering to agreed objectives.
• Work with agencies to define media plans from briefing to delivery, providing direction on tactical optimisations.
• Stakeholder management: communicate effectively and frequently with multiple stakeholders, including media agencies, marketing teams internally and externally and suppliers
• Measure, monitor and report marketing results and impact with insightful key learnings
• Experience of Google Analytics (GA4) or other digital analytics platforms would be advantageous but is not essential
• Strong understanding of performance marketing metrics including CPA, conversion rate, ROAS, CTR and revenue contribution, with the ability to assess channel performance and recommend improvements

Benefits

• 75% discount on rail travel (for work and leisure), plus international rail discounts
• 30 Days annual leave (plus buy/sell options and additional leave for key life events)
• Two Personal Development Days are granted to employees annually
• Interest-free Season Ticket Loan for commuting costs
• Enhanced family leave - 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave
• Pension scheme - up to 8.64% employer contribution
• Subsidised Private Medical Insurance (Vitality PPP) and Health Cash Plan (Healthshield)
• Access to our flexible benefits portal - a central hub for accessing retail discounts, shopping, dining, travel, and entertainment perks
• Flexible working arrangements available