Payer Marketing Manager (Hybrid)
London, UK (Unknown)
Posted 5 weeks ago
Job Summary
Owns payer value storytelling and market access enablement across international regions, leading development of payer strategies, validation of value propositions, and KPI-driven campaign optimization.
- Manage a global repository of value messages and campaign assets
- Synthesize payer insights across markets to shape value communication
Job Description
Responsibilities
- Supports the International Value and Access team to develop compelling, evidence-based payer strategies and messaging that conveys clinical and economic value tailored to specific geographies:
- Designs and implements targeted marketing strategies that provide access to Omnipod® in payer channels across International markets
- Leads the validation of value propositions through engagement with internal stakeholders and select external experts to ensure they are fit for purpose
- Defines and monitors key performance indicators (KPIs) for payer marketing initiatives and uses insights to continuously optimise campaign performance
- Develops a global repository of approved value messages, campaign assets, and supporting evidence for consistent use across markets
- Builds and curates libraries of relevant publications which support robust payer conversations
- Partners with regional teams to gather and synthesise payer insights, unmet needs, and market access challenges to shape value communication strategies.
- Collaborates closely with International market teams on the implementation of payer campaigns and the sharing of best practices across the region.
Requirements
- Bachelor's degree or equivalent experience required; advanced degree in Life Sciences, Health Economics, Public Health, Pharmacy, Business, or a related field preferred.
- Experience in payer marketing, market access, value communication, health economics, reimbursement, or related commercial roles within the pharmaceutical or medical device industry.
- Experience working across multiple international markets preferred.
- Experience in communications planning and execution via multiple channels.
- Demonstrated ability to interpret and synthesise clinical, economic, real-world, and market access evidence into compelling payer value narratives.
- Understanding of health economic principles and market access requirements across international healthcare systems.
- Experience with content management systems and digital communications channels is preferred.
Insulet Corporation
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
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