Paid Social Specialist

Ringwood, City of Southampton, UK (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own paid social programming end to end from strategy to execution, with a focus on KPI development, ROI tracking, audience growth, and client-facing program design.

  • Strategic and hands on: plan and implement paid social across platforms to drive client outcomes.
  • Measurement and benchmarks: define KPIs, reporting, ROI models, and benchmarking against competitors.
  • New business and client leadership: identify opportunities, lead briefs, present costed campaigns, and build strong client relationships.

Job Description

Responsibilities

  • Strategic planning and implementation – paid social
  • Developing social media KPIs, reporting and ROI benchmarks
  • Setting up and managing paid programmes
  • Building and developing audiences
  • Competitor tracking and insights
  • Representing the agency at client and new business meetings with costed strategies
  • Working across multiple social platforms
  • Client relationships and cross-team collaboration
  • Collaborating with the wider team on integrated campaigns
  • Identifying new business opportunities

Requirements

  • In-depth understanding of paid social and how this fits into wider digital and marketing disciplines
  • At least four years’ specialist experience in paid social
  • Expertise delivering paid social campaigns for brands
  • Creative skills for contributing new and innovative ideas
  • Excellent team working and collaboration skills
  • Strong organisational skills, with the capacity to prioritise and work across multiple accounts
  • Client likeability and trust
  • Proactive, confident attitude
  • Strong attention to detail
  • Adaptability and flexibility
  • Ability to work under pressure and to tight deadlines

Preferred

  • Creative organic social media experience would be beneficial

Benefits

  • Competitive salary plus benefits including, pension, generous holiday allowance and the opportunity to work with some world-leading, global clients
McKenna Townsend logo

McKenna Townsend

McKenna Townsend is an award-winning, full-service marketing communications and PR agency. We are experts across specialist sectors including marine and maritime marketing, franchise development, retail brand awareness, food and beverage PR and care homes and retirement living sales. Our team has a wealth of experience in creating and implementing inspiring PR, creative, advertising, design, media buying, digital and social campaigns – that build brand and product awareness, enhance reputations, engage audiences, and drive traffic and sales.Our team’s expertise includes the planning and implementation of numerous national, regional and global programmes and campaigns. We have considerable expertise in both B2B and B2C marketing communications and some of the brands supported include AkzoNobel, YANMAR, Yamaha, Coeliac UK, Williams Jet Tenders, D-Marin, VETUS, Smartgyro, Gong cha and Rightboat.The agency has a dedicated sustainability division, The Marine Social Responsibility Consultancy, that helps companies and brands to develop strategic ESG and CSR programmes that connect positively with our oceans and seas.We are driven by being integral to our clients’ marketing and PR programmes with a relentless pursuit of results.

Founded in 2003
Ringwood, England, GBR
11 employees (4 in marketing)

Traffic Signals

Monthly Visitors
6.9K
Traffic Source Mix
Search
49.7%
Direct
33.5%
Referral
6.2%
Social
3.7%
Paid
7%

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
3 (27% of company)