Paid Search and App Marketing Manager
London, UK (Hybrid)
Posted 7 days ago
Job Summary
Own and optimize paid search campaigns across Google, Bing and other platforms while aligning CPA with CLV, run geo-experiments to prove incrementality, collaborate with SEO to maximize click share, and drive growth through AI-enabled workflows and reporting.
- Manage end-to-end paid search programs and test growth opportunities
- Embed AI agents to automate workflows and reporting
Job Description
Responsibilities
- Day-to-day management of paid search campaigns across Google, Bing and other platforms (e.g. Apple Search Ads).
- Monitor and optimise performance to CPA (cost per acquisition) that reflect CLV (client lifetime value).
- Orchestrate and run Geo-experiments to validate incrementality.
- Work closely with SEO to develop a holistic approach to Search to maximise click share.
- Identify and test growth opportunities to continuously scale new clients acquisition.
- Stay ahead of emerging trends in AI and its impact on Search.
- Develop and embed AI Agents to automate workflows and reporting.
Requirements
- Demonstrable background managing and scaling paid search in fast paced environment
- Proficient in Excel, Google Analytics 4, Search Ads 360 and Campaign Manager 360.
- Good understanding of click tracking methodologies and how to troubleshoot.
- Strong understanding of attribution models.
- Strong communication and presentations skills.
- Additional tools: Funnel.io, Adthena and Squared.io would be advantageous.
Benefits
- Competitive salary
- Flexible Benefits Package on top of your salary (12%)
- Private medical cover for you and your family
- Life insurance
- Contribution to gym memberships
- 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total
- The option to buy or sell holiday days.
- Unlimited access to the LinkedIn Learning Platform
- A comprehensive global and local onboarding process
- Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
IG Group
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
