Responsibilities

• Supporting the setup and launch of paid advertising campaigns across Meta and TikTok
• Assisting with campaign management across our global portfolio of live event brands
• Monitoring campaign performance and learning how to optimise results
• Supporting audience research, targeting and campaign testing
• Assisting with reporting on campaign performance, including ticket sales, ROAS, CPA and conversion metrics
• Working closely with the Senior Paid Marketing Manager to learn campaign optimisation strategies
• Collaborating with our creative team to develop high-performing advertising creatives
• Supporting the management of advertising budgets across multiple campaigns
• Keeping up to date with Meta, TikTok and paid social best practices
• Working closely with the marketing, events and operations teams to ensure campaigns are delivered on time

Requirements

• Passionate about digital marketing and eager to build a career in paid advertising
• Previous experience with Meta Ads, TikTok Ads or digital marketing is advantageous but not essential
• Strong analytical mindset with a willingness to learn
• Comfortable working with numbers and campaign data
• Highly organised with excellent attention to detail
• Strong communication skills and ability to work within a collaborative team
• Able to manage multiple tasks in a fast-paced environment
• Proactive, motivated and keen to develop new skills
• Interest in live events, music, entertainment, festivals or popular culture is highly desirable

Preferred

• Experience using Meta Ads Manager or TikTok Ads Manager
• A marketing degree or relevant qualification
• Experience creating content for social media
• Understanding of Google Analytics or basic marketing reporting
• Experience using project management platforms such as Trello, Monday.com, ClickUp or Asana