Paid Digital Media Manager

Godmanchester, Cambridgeshire, UK (Hybrid)

£37K/yr – £41K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own the digital acquisition and fundraising engine for a charity, turning multichannel paid media into audience growth and revenue through direct donations, sponsorships, and legacy products.

Growth Engine: Build and optimize end-to-end digital campaigns across PPC, social ads, and display to recruit and activate donors and supporters.
Channel & Content Strategy: Lead testing plans, messaging across emails, websites, and ads, and collaborate with agencies to scale multichannel campaigns.

Job Description

Play a key role in developing digital acquisition and digital community fundraising activity, including Woodgreen’s direct donate, sponsorship and legacy products, as well as our ‘do your own thing’ fundraising offer.
Deliver campaigns, testing plans and strategies to recruit audiences using appropriate channels from the digital marketing mix (PPC/Social ads/Display), working from inception to analysis and learnings.
Carry out the day-to-day management and optimisation of campaigns across a variety of channels, including, paid search, social media ads, Google grant ads and display.
Manage Woodgreen’s ‘always on’, seasonal and ad hoc digital marketing activity as well as promoting digital fundraising products such as sponsorship, legacies and lead gen.
Work collaboratively with our partner agencies and internal colleagues to support and deliver multichannel paid digital media campaigns.
Develop and implement innovative and cost-effective ways of acquiring new audiences via digital platforms.
Advise and recommend campaign plans for paid social, display and search activity to drive performance and LTV.
Lead on digital community fundraising for Woodgreen, improving and maintaining our ‘do your own thing’ fundraising offering.
Support and advise Woodgreen’s public-facing teams on digital channels and spend, helping deliver an efficient, high-quality digital service.

Woodgreen Pets Charity

We exist to ensure that every pet can have a healthy and happy home, and for every owner to get the practical, hands-on support they need to make this possible.

Founded in 1924

Godmanchester, England, GBR

300 employees (17 in marketing)

woodgreen.org.uk