Responsibilities

• Support and deliver the growth strategy for HitsRadioAdvertising.co.uk, driving high-quality B2B demand and qualified leads
• Manage and optimise paid search, paid social, SEO/SEM and email marketing across relevant channels
• Optimise landing pages, content and user journeys through CRO, testing and experimentation
• Monitor budgets, performance and commercial KPIs including CPL, CPA, conversion and pipeline contribution
• Analyse competitor activity and identify opportunities for growth and market share
• Work closely with Customer Engagement and Local Sales teams to ensure lead quality and commercial alignment
• Provide clear, data-led reporting, insights and recommendations to stakeholders
• Use AI, automation and data-driven optimisation to improve campaign performance and accelerate learning
• Ensure all activity follows Bauer brand guidelines and relevant OFCOM, data protection and GDPR requirements

Requirements

• Experience in Growth Marketing, Paid Media or Performance Marketing, with measurable results
• Hands-on experience with Google Ads and Meta Business Suite
• Understanding of B2B lead generation, buyer journeys and conversion optimisation
• Experience with GA4, Google Tag Manager and Looker Studio
• Strong analytical, commercial and problem-solving mindset, with a focus on ROI and revenue
• Detail-oriented, proactive and comfortable with continuous testing and optimisation
• Excellent communication and stakeholder management skills
• Collaborative, adaptable and able to manage multiple priorities independently
• Strong interest in AI-driven marketing, automation and emerging digital technologies

Benefits

• You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here