Responsibilities

• Creating engaging social content
• Creating and publishing engaging organic social content across the DFS and Sofology social channels.
• Capturing authentic content from our stores, product launches, events, photoshoots and studios to keep our channels fresh, relevant and inspiring.
• Getting involved in content shoots and travelling to locations when needed to create social-first content.
• Working with our PR, Influencer Marketing and Content teams to source, adapt and re purpose content across both brands.
• Bringing campaigns, product launches and key trading moments to life through compelling social storytelling that reflects each brand's personality.
• Collaborating with teams across Marketing, Digital, CRM, Media and Product Development to deliver joined-up campaigns and consistent messaging.
• Growing and optimising our social channels
• Managing the day-to-day publishing of content across our social platforms.
• Monitoring content performance and using insights to continually improve engagement and reach.

Requirements

• Strong hands-on content creation skills (filming on a mobile device, editing, writing, publishing)
• Deep understanding of major social platforms and their formats; particularly Instagram, YouTube, Pinterest (and future emerging channels for the brands)
• Confident using social analytics tools and native platform insights; including Sprout Social, Meta Business Manager, Pinterest Analytics, GA4
• Strong organisational skills with the ability to manage multiple brands, deadlines and priorities
• Commercial mindset understanding how social supports brand, marketing and performance goals
• Basic photography, video editing or motion skills (e.g. CapCut, Adobe, Canva)

Benefits

• 23 days holiday, plus the option to buy up to 5 more
• Enhanced family leave, with up to 20 weeks at 90% pay after one year, or 10 weeks at 90% if you’ve been with us less than a year
• Health cash plan from £2 a month, with everyday cashback
• Employee Assistance Programme for support when you need it
• Extras like flu vouchers, menopause support and health check
• Pension with company contributions
• Life assurance for peace of mind
• Sharesave scheme to save each month and invest in our future
• Structured induction from day one
• Access to our Learning Hub and skills workshops