Responsibilities

• Develop and execute onsite marketing initiatives, ensuring key landing pages align with business objectives, promotional priorities, and customer needs for the Brand Campaigns
• Manage and optimise homepage and category pages, using data-driven content strategies to enhance engagement, conversion, and user experience.
• Leverage content management systems (CMS) to schedule, publish, and maintain high-impact onsite content, ensuring accuracy, consistency, and adherence to brand guidelines.
• Apply SEO best practices, optimising keywords, metadata, and internal linking strategies to improve organic visibility and search performance.
• Gain in-depth knowledge in Wayfair’s tooling landscape to ensure operational excellence on a day-to-day basis through troubleshooting.
• Align onsite messaging with broader marketing campaigns, working closely with Promotions, Creative, Curated Merch, and Product teams.
• Partner with the Storefront Product Team to support platform enhancements, troubleshoot technical issues, and ensure an optimal user experience.
• Coordinate with regional marketing teams to develop localised strategies for UK B2C and B2B audiences while maintaining global brand consistency.
• Perform regular QA checks on onsite content, resolving issues promptly to maintain a seamless user experience.
• Develop and document best practices, ensuring a scalable and efficient content management workflow.

Requirements

• Experience: 2–3 years in Onsite Marketing, Digital Marketing, or E-Commerce (retail or marketplace experience is a plus); Bachelor’s degree in a related field preferred.
• Communication: Fluency in English with strong stakeholder management skills and the ability to collaborate cross-functionally.
• Data & Analytics: Strong analytical skills with proficiency in Excel/Google Sheets, visualization tools (Looker/Tableau), and analytics platforms (GA4/Adobe Analytics) to track KPIs and optimise performance.
• Conversion & Strategy: Experience with A/B testing, CRO methodologies, and user behavior analysis to drive conversion optimisation.
• Content & Technical SEO: Expertise in CMS content management, SEO (keywords, metadata, linking), and a working knowledge of HTML/CSS and UX principles.
• Project Execution: Strong project management and multitasking skills with a sharp attention to detail in a fast-paced environment.

Benefits

• Wayfair Employee Discount
• Private Medical & Dental Care
• Work from anywhere up to 15 Days per Year
• Gym Membership Reimbursement
• Tuition Reimbursement
• 25 Days Starting Holiday + Bank Holidays (tenure increases)
• Company Matched Pension
• Cycle to Work Scheme
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits
• Paid Parental & Adoption Leave and more