Responsibilities

• Leading marketing strategy and campaign delivery for new restaurant openings and concept launches.
• Developing integrated marketing plans covering pre-opening, launch and post-opening growth phases.
• Creating campaigns that build awareness, generate bookings and drive repeat visits.
• Using customer, market and competitor insights to shape positioning and launch strategy.
• Managing agencies, creative production, photoshoots, budgets and key project deadlines.
• Tracking campaign performance, bookings and trading results to optimise activity and deliver commercial impact.
• Capturing learnings and continuously improving our approach to future openings.

Requirements

• Experience delivering successful integrated marketing campaigns
• Strong project management skills and experience managing multiple priorities
• A solid understanding of customer acquisition, demand generation and brand positioning
• Experience working with agencies and managing marketing budgets
• Strong stakeholder management and communication skills
• A commercial mindset with confidence using performance data to inform decisions
• Experience within hospitality, leisure, retail or another multi-site consumer-facing business is a must

Benefits

• 50% off food and drink across our restaurants
• Enhanced maternity and paternity benefits
• Training through the Individual Restaurants Academy
• Wagestream financial wellbeing tools
• Employee Assistance Programme via The Drinks Trust
• Discounts and cashback with hundreds of retailers