Responsibilities

• Support Naked’s media planning and campaign development as the creative platform evolves, ensuring media channel selection and communications resonate with existing consumers and attract new category buyers to drive penetration.
• Support the innovation and renovation pipeline for Naked, with a particular focus on distinctive propositions that strengthen the brand’s unique positioning.
• Support the Senior Brand Manager on Naked with the development of the brand strategy and plans.
• Build and maintain strong relationships with key stakeholders to ensure efficient use of resources and maximise the impact of activities.

Requirements

• An entrepreneurial self-starter who thrives in a fast-paced environment.
• Creative and full of ideas, with the ability to find innovative and resourceful ways to connect with consumers and retailers.
• Digitally native, with a passion for building brands into culture.
• Analytical and performance-minded, with the ability to leverage a range of data sources, spot opportunities, and turn insight into action.
• Restless to win in the market and deliver top-tier performance, with an ‘act like it’s your business’ mentality and a strong sense of accountability.
• A strong communicator, both verbally and in writing, able to land key messages and win hearts and minds.
• Able to work effectively cross-functionally. At Tropicana Brands Group, success depends on working across teams to win and grow together.
• Highly curious and consumer-centric, with a natural passion for brands and a proactive interest in consumer trends and behaviour.
• Wired for action, highly proactive, and confident in when to move into execution, acting with pace and a willingness to take considered risks.
• Experienced in managing multiple priorities simultaneously.