Responsibilities

• Editing short-form Meta ads from founder footage, product clips, customer content and UGC-style material 🎬
• Creating simple, effective static ads, carousels and product-led creatives
• Writing and testing hooks, headlines, captions, overlays and ad copy ✍️
• Turning customer reviews, testimonials, product benefits and objections into strong ad concepts
• Thinking in paid social angles: first order offer, bakery run, before 9am delivery, weekend ritual, customer proof, subscription reassurance and reasons to buy
• Repurposing existing assets into multiple hooks, openings, formats and iterations
• Creating variations from winning ads rather than constantly starting from scratch
• Using tools like Claude, ChatGPT, Higgsfield, Runway, Midjourney, Kling, Magnific, Photoshop AI, Canva and CapCut to move faster and create more variations 🤖
• Building AI-assisted workflows for concepting, storyboarding, scripting, image generation, video generation and creative testing
• Planning small content shoots, shot lists and founder/customer content prompts when needed

Requirements

• MUST HAVE Made paid social creative for Meta, ideally for ecommerce, DTC, food, hospitality, local delivery or subscription brands 🚀
• Understanding how creative affects CTR, CPA, CAC, conversion and creative fatigue
• Editing short-form ads quickly and cleanly
• Writing simple, natural hooks that feel human rather than over-polished
• Creating statics in Canva, Figma, Photoshop or similar
• Understanding why people buy, not just what looks good
• Using performance data to shape creative decisions
• Taking one idea and turning it into multiple testable ad variations
• Working in fast-moving, high-output environments

Preferred

• Strong taste in food, home, mornings, lifestyle or local London content 🥖
• Examples of ads you made that actually ran in paid social accounts
• Confidence explaining the hook, angle, test and next iteration behind an ad
• Confident use of generative AI tools, especially for ad concepts, image-to-video, product scenes, storyboards and rapid creative variations
• Comfortable taking a rough idea and turning it into five strong ad concepts quickly
• A genuine love of very good bread and pastries 😋

Benefits

• Salary: Up to £42,000 full-time equivalent, depending on experience
• Workplace: Our office is a 10-minute walk from Battersea Power Station, with flexibility for WFH
• Working arrangement: Open to freelance, part-time or full-time to start
• Frontier AI Max plans and credits to support your AI-assisted output
• Perk: A free weekly Butter & Crust subscription
• PSA: This is a hands-on, high-output paid social role. If you like moving fast, making lots of creative, testing what works, and seeing your work directly drive growth, you’ll love it here.