Responsibilities

• Produce reactive media statements by collating and checking the accuracy of information drafting responses and following protocols before releasing to provide a timely response to media queries.
• Produce proactive press releases by working across TfW to identify, develop and create potential media stories to raise the profile of TfW in the media.
• Work and develop relationships with key journalists through providing them with regular updates and opportunities to expand our media influence and generate positive coverage opportunities.
• Monitor all media coverage/output and produce regular reports that indicate TfWs media engagement to provide review/evaluation reports of all media activity.
• Plan, organise and deliver key media events by working collaboratively across TfW and ensuring media involvement to further enhance positive coverage in the media.
• Plan, produce and implement annual seasonal communications plans that cover risks and work in partnership with wider transport industry to ensure we have collaborative media planning.
• Plan, own and implement the TfW PR Planner by updating and managing all potential press releases to provide a clear forward planning media plan.
• Plan and own social media channels in partnership with the wider media team.

Requirements

• Degree level qualification such as Journalism, English, Marketing or similar, or equivalent experience.
• Demonstrable knowledge of a variety of communication and engagement channels, including print and digital, media relations and events.
• Experience of working with the press with a clear understanding of the importance of media engagement and how it can be delivered effectively.
• Experience of working in a fast paced, reactive press environment where there is a demand to produce accurate statements under pressure and to deadlines.
• Experience of forward planning and of creating and developing media engagement plans.
• Excellent creative, writing and editorial skills with the ability to develop and implement original ideas.
• Excellent influencing and communication skills and experience of establishing and maintaining effective relationships with the media as well as a wide range of colleagues, customers and stakeholders.

Preferred

• Welsh language skills would make a great addition to your application.