Responsibilities

• Develop and implement integrated PR campaigns that support the charity's public affairs work, the Centre for Human Specific Research, and wider initiatives
• Create persuasive PR materials, including press releases, op-eds, spokespeople briefings, comment pieces, and digital content
• Identify newsworthy stories related to campaign milestones, scientific breakthroughs, policy announcements, and funded research
• Maintain and grow relationships with journalists, broadcasters, sector media, influencers, and celebrity supporters to secure sustained, high-quality coverage
• Draft, place, and pitch press releases, letters to editors, feature articles, and broadcast opportunities aligned with brand guidelines and with appropriate organisational sign-off.
• Act as first point of contact for media enquiries, managing proactive and reactive press activity
• Track media coverage, sentiment, and reach, using analytics to refine strategy and maximise impact.
• Build on the charity's success with celebrity supporters and social media campaigns to increase visibility, engagement, and fundraising impact
• Develop and launch a Celebrity Ambassador Scheme, identifying, onboarding, and supporting high-profile advocates
• Plan and deliver PR events, photo opportunities, digital campaigns, and celebrity-led activations that amplify awareness, engagement, and fundraising outcomes

Requirements

• Educated to degree level or equivalent through experience
• PR and/or media trained with a professional qualification or equivalent through experience
• Demonstrable success in securing high-impact media coverage in national, broadcast, and digital media
• Proven experience building and maintaining relationships with journalists, influencers, and high-profile supporters
• Strong copywriting and editing skills tailored to diverse audiences
• Experience managing a media desk, including proactive and reactive work
• Ability to interpret complex scientific or policy content and communicate it clearly and compellingly
• Influential communicator with strong interpersonal skills, confidence in public engagement and stakeholder management
• Familiarity with media monitoring and CRM tools
• Deep commitment to animal protection, scientific integrity, and the strategic goals of Animal Free Research UK

Benefits

• This is a fully remote organisation, and this is therefore a predominantly home based role.
• Travel will be paid by the organisation when required