Responsibilities

• Coordinate the day-to-day briefing process with our media agency. Review agency proposals and plans to ensure they accurately reflect the campaign brief and align with the wider media strategy
• Lead the tracking and execution of Brand, Category and Retail media plans, ensuring a holistic, joined-up view of the live media plan
• Ensure that clear, pre-defined KPIs are embedded into every agency plan before launch, and monitor performance in-flight to suggest optimisations
• Coordinate the operational setup of campaign-specific Test & Learn plans, tracking variables and ensuring data is cleanly captured for analysis
• Act as the day-to-day liaison for Category and Marketing teams, providing visibility on media plans, answering queries on suitability, and gathering necessary campaign assets
• Facilitate the end-to-end Post-Campaign Evaluation (PCE) process with the agency, ensuring performance data and T&L insights are compiled and shared back with internal teams
• Take ownership of personal development, staying up to date on media innovation & trends and proactively collaborating with peers to improve media processes

Requirements

• Proven experience in a media planning role at account manager or director level, either agency-side or in-house
• Strong, proven experience in briefing media agencies and critically evaluating multi-channel media responses and plans (TV, OOH, print, radio, paid social, paid digital i.e. display & OLV, partnerships, or retail media)
• Direct experience tracking performance of multi-channel campaigns
• Hands-on experience working with media agencies, creative agencies and marketing teams to deliver multi-channel campaigns
• Experience working on brand marketing, category marketing, trade marketing, and retail media marketing campaigns
• Foundational understanding of setting campaign benchmarks, KPIs, and structured media tests, ensuring test results influence future campaigns

Preferred

• Experience working in either a fast-paced agency or large matrix organisation (Retail preferable)
• Line management experience
• Proficient with modern collaborative tools (e.g., Google Workspace, project management boards)