Responsibilities

• You'll implement the on-air media planning strategy across at least one of the Paramount UK Network of channels, including navigation planning
• Plan and deliver optimal promotional campaigns in What's On, hitting comms targets and tonal flow across all host channel and cross-promotional messages
• Use the TE Optimizer tool to accurately quantify promo supply and manage promotional demand, maximizing optimizer output
• Partner closely with Programming, Scheduling, Marketing, Creative, Research & Insight to pinpoint host and cross-channel priorities and shape effective, creative on-air campaigns
• Build weekly/monthly promotional campaign makelists, detailing time-length and versioning requirements
• Set up promotional assets in our scheduling system, What's On
• Use innovative continuity and graphics to promote priorities and minimize audience churn to competitors
• Liaise daily with Creative to ensure timely sign-off, compliance and delivery of all interstitial material
• Partner with Presentation/Channel Operations to finalize promotional plans, communicate navigation requirements and ensure timely handover of transmission schedules that are accurate, editorially sound and OFCOM compliant
• Make full use of non-linear and on-demand platforms to amplify campaign messaging

Requirements

• Media planning experience in TV broadcast and VOD environment, using a channel management system to create and schedule promotional assets
• Proven knowledge of BARB and media analysis tools (Infosys/Techedge) and techniques to conduct research
• Proven experience building relationships effectively and diplomatically across a range of departments and levels within an organisation
• Experience in presenting to a wide range of audiences
• Demonstrable understanding of the editorial and transmission requirements of a TV schedule
• Experience in developing new systems and processes
• Demonstrable understanding of the commercial broadcast marketplace
• Outstanding eye for detail, numeracy and organisational skills
• Highly organized with the ability to prioritize and co-ordinate a combination of roles, and work under time pressure
• Ability to take responsibility and work on own initiative