Responsibilities

• Innovation Strategy & Product Development: Lead the marketing of new product innovation journey from ideation to launch, aligning with brand vision and global category trends.
• Develop and execute a robust 3-year category innovation pipeline and launch calendar, balancing new product introductions with commercial innovation initiatives.
• Identify breakthrough ideas, ingredients, and consumer-centric campaigns that elevate Jo Malone London’s market leadership.
• Collaborate with Product Development and packaging teams to drive formulation innovation and sustainability initiatives.
• Track post-launch performance to optimize future strategies.
• Go-to-Market & Integrated Marketing: Own the go-to-market for categories of responsibility, including new launches and commercial innovations, creating compelling and authentic consumer first campaigns across all channels.
• Develop 360-degree marketing campaigns integrated with cross functional teams.
• Lead always-on storytelling requirements for the category working closely with Social, Communications and Creative teams to drive desirability all year round and tapping into cultural trends and moments.
• Lead creative briefing processes to inspire high-impact brand assets and visual identity.
• Partner with cross-functional teams to ensure marketing strategies are seamlessly executed in all touchpoints.