Responsibilities

• Act as the subject matter expert for assigned customer segments and product/service categories. 80% Print, 20% Photo.
• Define marketing direction, strategy, and objectives in alignment with business goals and the ITCG MTP process.
• Recommend strategic projects and activities for inclusion in the MTP.
• Collaborate with the Marketing Director and Marketing Managers to secure central deployment and implementation plans.
• Monitor performance and adjust plans to reflect market volatility and evolving business needs.
• Lead annual ITCG situation analysis, collaborating with Sales, PM and SMEs.
• Analyse the 5Cs and evaluate past marketing performance.
• Turn insights into strategic, actionable marketing recommendations.
• Develop customer‑ and solution‑centric marketing strategies aligned to business goals.
• Define objectives, KPIs and success measures.

Requirements

• Sophisticated cross cultural & interpersonal skills
• Convincing communications to highest level - verbal and written communication skills to articulate marketing strategies and collaborate with stakeholders.
• Ability to build rapport with clients and team members, fostering a collaborative work environment.
• Ability to manage marketing budgets effectively and allocate resources to maximize ROI
• Able to deliver high quality against pressurised deadlines
• Understand the technology changes and their impact on our business (e.g. sensors, optics, image processing, networking etc)
• Must have a deep understanding & knowledge of European business market trends, Customer behaviours, excellent Strategy thinking expertise
• Must have a deep knowledge & experience of related to Customer Segments and products & services industry & technologies related, to be credible in the Marketing strategist role. (c. 3 years av.)
• Proven Track Record: creating value propositions for multiple customer groups translating product features into benefit-centric application. Demonstrated success in delivering marketing campaigns that drive brand awareness, preference, purchase intent, sales growth

Benefits

• Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
• Enjoy hybrid working (3 days in office, 2 from home)
• Benefit from flexible hours, professional development, and a wide range of perks
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
• Be part of a company that values sustainability, inclusion, and your personal growth
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site