Marketing Specialist (Maternity Leave Cover)
London, UK (Hybrid)
Posted 2 weeks ago
Job Summary
Own the EMEA demand generation and ABM program, lead cross-functional campaigns, events, and partnerships, and drive pipeline in coordination with sales.
- Own end-to-end event planning and execution
- Coordinate ABM and sponsorships with regional sales pods
Job Description
Responsibilities
- Partner with the EMEA sales and SDR teams to ensure alignment of marketing activity with sales priorities and pipeline goals.
- Collaborate with other marketing team members to localize and execute campaigns in region.
- Measure, track and report the effectiveness of activities and provide recommendations for future campaigns/programs/events.
- Execute the EMEA 1:1 ABM programme in close partnership with sales pod leads, running quarterly client engagement against a defined set of focus accounts.
- Deliver EMEA ABM events and touchpoints against existing account plans and playbooks, adapting them as needed for each account.
- Run the team's hosted event cadence, including breakfast briefings and broker-hosted events, as an established, repeatable programme. Own end-to-end planning and execution: venue sourcing, speaker/broker coordination, guest lists, on-the-day delivery, and post-event follow-up with sales.
- Manage AlphaSense's existing third-party sponsorship and partnership relationships, ensuring all contracted benefits are delivered.
- Act as day-to-day point of contact for external partner organisers, coordinating logistics, deliverables, and renewal conversations.
- Maintain accurate budget tracking and reporting for owned programmes.
- Participate in various company initiatives and projects as requested.
Requirements
- 2–5 years of experience in demand generation / growth marketing
- Proven experience partnering directly with sales and/or SDR organisations to deliver marketing-sourced pipeline.
- Demonstrated ability to plan, manage, and execute hosted events and client engagements to a high standard.
- Comfortable managing external partner and vendor relationships, including sponsorship logistics and contract deliverables.
- Strong project management skills, with the ability to run multiple concurrent programmes and stakeholders.
- Strong analytical skills - comfortable building reports and translating data into action
- London-based, able to work hybrid and attend on-site events as required.
Preferred
- Familiarity with ABM strategies and tools (e.g. Demandbase) in a multi-market context is a plus
- Preferred experience: Google Workspace (GSuite), Salesforce, Marketo, Mutiny, and Tableau.
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
