Responsibilities

• Collaborate with internal and external partners to deliver and optimize digital marketing programs combining web, SEO/SEM, email, social media, and paid advertising
• Monitor performance, evaluate effectiveness, quantify ROI and optimize for future projects using Salesforce.com, Pardot, marketing dashboards and other data sources
• Collaborate on the planning, organization and execution of marketing materials, brochures, and web content, in support of companywide services, in alignment with other marketing team members.
• Collaborate and assist with event manager on virtual and in-person event projects (tradeshows, webinars, seminars, workshops, conferences, etc.)
• Understand our customer journey and experience, by analyzing outcomes of strategic initiatives and tactics to suggest improvements that support further lead conversions through our digital tools and applications.
• Ensure a competent and professional image to the customer and an accurate portrayal of business strategies at all times.
• Maintain a working knowledge of all company product lines with more in-depth knowledge of business segment that is being supported.
• Perform all other related duties as assigned.

Requirements

• Education:  Bachelor’s degree (B.A /B.S.) or equivalent in marketing, business or related discipline
• Previous related experience in a similar marketing focused role is essential
• Excellent written and verbal communication skills
• Proven digital marketing experience is required, plus demonstrable skills in liasing and presenting to internal stakeholders on a regular basis.
• Strong problem solving skills, along with the ability to make sound, logical decisions.
• Attention to detail and strong time management skills a must.
• Collaborative and adaptive to change
• Candidates must have valid Right to Work in the UK as we are not able to provide sponsorship for this role.