Marketing, SEO & Website Specialist at Leicestershire County Council | London, UK | £24K/yr – £36K/yr

Leicestershire County Council

Marketing, SEO & Website Specialist

London, UK (On-site)

£24K/yr – £36K/yrMid LevelPart time

Posted 1 month ago

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Job Summary

SEO and site-management ownership with a content-led growth approach for a London contractor, turning data into higher rankings, more traffic, and better lead flow.

Growth Infrastructure: Manage WordPress, metadata, Core Web Vitals, and analytics to lift rankings and traffic.
Content Engine: Create and optimize content and social posts to raise visibility and engagement across LinkedIn and Instagram.
Marketing Ops & Analytics: Track rankings, traffic, conversions in GA, Search Console, GTM, and other tools to identify opportunities and measure impact.

Job Description

Responsibilities

Manage and maintain company websites using WordPress
Improve website SEO performance, Google rankings, and organic traffic
Conduct keyword research, competitor analysis, and implement SEO strategies
Optimise website structure, metadata, content, internal linking, page speed, and mobile performance
Monitor and improve Core Web Vitals and overall user experience
Manage Google Search Console, Google Analytics, Google Tag Manager, Google Business Profile, and related SEO tools
Track website traffic, rankings, conversions, and marketing performance metrics
Develop and maintain website functionality using HTML, CSS, and basic JavaScript
Coordinate with developers, designers, and content creators when required
Assist with backlink, authority-building, and content optimisation strategies

Requirements

Proven experience in SEO, digital marketing, and website management
Strong experience managing and editing WordPress websites
Good understanding of Google Analytics, Google Search Console, Google Tag Manager, Google Business Profile, and related SEO tools
Experience improving website rankings, organic traffic, and online visibility
Strong knowledge of technical SEO, on-page SEO, metadata optimisation, keyword research, and content optimisation
Familiarity with SEO platforms such as SEMrush, Ahrefs, Yoast, or similar tools
Basic understanding of HTML, CSS, and website functionality
Experience with social media management, digital content creation, and online branding
Ability to analyse website and marketing data to identify trends, opportunities, and performance improvements
Strong organisational, communication, and multitasking skills
Proactive, commercially aware, and able to work independently
Experience within construction, architecture, interiors, hospitality, or property sectors is an advantage
What We’re Looking For:* Someone hands-on and proactive
What We’re Looking For:* A strong problem-solver who takes initiative
What We’re Looking For:* Someone passionate about digital growth and branding
What We’re Looking For:* A person who wants to grow with the company long term
What We’re Looking For:* Someone capable of improving both marketing performance and online visibility

Benefits

Leicestershire County Council

Leicestershire County Council is one of the best performing councils in the country. We provide services to more than 650,000 residents every day. This can range from social care for older people and children, to waste disposal and road maintenance. We work together with our communities and partners to create a great place to live, to bring up a family, and build a business, supported by public services that offer good value for money.

Leicester, England, GBR

3.5K employees

www.leicestershire.gov.uk/jobs