Responsibilities

• Monitor and manage marketing-qualified lead (MQL) workflows across EMEA and APAC.
• Ensure all MQLs are routed appropriately and followed up within established service level agreements (SLAs).
• Partner closely with regional sales teams to track lead progression and disposition.
• Support lead nurture and follow-up processes to improve MQL-to-SQL conversion performance.
• Maintain visibility into lead status and escalate follow-up gaps when necessary.
• Maintain CRM data quality and hygiene, ensuring accurate lead and contact records.
• Support lead routing, campaign attribution, and pipeline administration processes.
• Assist with reporting on campaign performance, intent data analysis, lead conversion metrics, and pipeline contribution.
• Support ongoing process improvements across marketing operations and sales handoffs.
• Support execution of integrated demand generation campaigns across digital channels.

Requirements

• 2-5 years of experience in B2B marketing, demand generation, marketing operations, or a related role.
• Familiarity with CRM platforms such as Salesforce as well as marketing platforms such as HubSpot, 6Sense, Marketo, Pardot, or similar.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Highly analytical with strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Experience working with regional or international B2B demand gen programs.
• Exposure to SaaS, technology, compliance, cybersecurity, or enterprise software markets.
• Familiarity with emerging trends and best practices for leveraging AI across marketing process, technology and analytics.