Responsibilities

• Develop and execute integrated marketing strategies across all Group franchises.
• Plan and manage quarterly marketing activity aligned with manufacturer programmes and commercial objectives.
• Deliver multi-channel marketing campaigns that are on time, on budget and fully brand compliant.
• Identify and implement growth opportunities across digital marketing, CRM, local marketing initiatives and partnerships.
• Monitor, analyse and report on campaign performance, continuously optimising for lead generation and ROI.
• Manage marketing budgets to maximise efficiency and commercial impact.
• Lead, develop and support the marketing team, fostering a high-performance and data-driven culture.
• Improve marketing processes, tools and automation to enhance operational effectiveness.
• Build strong working relationships with sales, aftersales and wider business teams.
• Ensure marketing activity supports the Group's broader strategic objectives.

Requirements

• Proven marketing leadership experience, ideally within a multi-brand environment.
• Strong understanding of dealership marketing, lead generation and customer acquisition.
• Experience working with manufacturer marketing programmes and brand standards.
• Expertise in SEO and Generative Engine Optimisation (GEO), including AI-driven marketing strategies.
• Strong analytical skills with a data-driven approach to performance measurement and optimisation.
• Excellent stakeholder management and communication skills.
• Experience delivering customer events and retention campaigns.
• Ability to manage multiple projects and priorities effectively.

Benefits

• a host of benefits
• clear opportunities for development
• a supportive environment