Own the multi-brand marketing program for the group, driving integrated strategy, campaigns and ROI across dealership networks, and leading a data-driven, high-performance marketing team.

• Growth & Campaigns: plan and execute multi-channel campaigns aligned with manufacturer programmes and commercial objectives.
• Operations & Enablement: optimise processes, tools, and automation to improve efficiency and lead generation across digital, CRM, and local initiatives.
• Collaboration & Execution: build strong ties with sales, aftersales, and wider teams to ensure brand standards and channel execution deliver measurable impact.
• Planning & Alignment: develop quarterly activity calendars aligned with group programmes and commercial targets.
• Brand Compliance: ensure all campaigns stay on brand and on schedule while meeting budget constraints.
• Performance & Analytics: monitor, analyse and report on campaign performance to continuously improve ROI.
• Budget Management: oversee marketing budgets to maximise efficiency and commercial impact.
• Team Leadership: lead, develop and support the marketing team to foster a high-performance culture.
• Process Improvement: evolve marketing processes and automation to boost operational effectiveness.
• Cross-Functional Alignment: build strong working relationships across sales, aftersales and wider business teams to support strategic objectives.