Responsibilities

• Owning and delivering the cross-channel marketing calendar, aligned with our promotional plan and commercial objectives.
• Creating impactful multichannel campaigns across in-store PoS, leaflets, PR, direct mail, BTL, ATL and other customer touchpoints.
• Driving local marketing initiatives that help our stores connect with customers in their communities.
• Developing targeted student and services campaigns that strengthen our brand and generate sales.
• Identifying and managing valuable brand partnerships.
• Leading, supporting and developing a talented team of retail marketing professionals.
• Managing campaign budgets and building strong relationships with agencies, suppliers and external partners.
• Measuring performance, celebrating successes and using insights to continuously improve results.
• Managing multiple projects and priorities while delivering high-quality work to strict deadlines.

Requirements

• A genuine obsession with understanding, reaching and engaging customers.
• Strong knowledge of the modern retail marketing mix and how to put marketing principles into practice.
• A sharp commercial mindset, with the ability to connect marketing activity to sales and profit.
• Energy, initiative and sound decision-making skills in a fast-paced retail environment.
• Excellent leadership skills and the ability to motivate, support and develop a team.
• Strong organisation and prioritisation skills, with confidence managing several workstreams at once.
• A natural eye for effective creativeness and the confidence to challenge work that could be better.
• Excellent communication, collaboration and influencing skills.
• The ability to build productive relationships with colleagues, agencies, suppliers and partners.
• An entrepreneurial mindset, always looking for the next opportunity.