Responsibilities

• Develop and execute integrated marketing campaigns for Reuters Events conferences, digital content, and related products.
• Drive delegate acquisition, audience growth, and lead generation through targeted go-to-market strategies.
• Identify and implement innovative ways to reach senior executive audiences across key industry sectors.
• Build and manage channel, media, and marketing partnerships to support event promotion and customer acquisition.
• Plan and deliver multi-channel campaigns across email, web, content, paid media, partnerships, and social channels.
• Monitor, analyse, and optimize campaign performance using tools such as Google Analytics and Salesforce .
• Track key marketing KPIs and provide regular reporting and insight to stakeholders.
• Collaborate closely with internal teams including sales, content, and event operations to ensure campaign alignment and commercial success.
• Support database growth, audience segmentation, and targeted outreach initiatives.
• Ensure strong brand positioning and consistent messaging across all marketing activity.