Responsibilities

• Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, customer acquisition and ongoing engagement with a particular focus on B2B across the Defence, Security and humanitarian sectors.
• Lead the development of compelling marketing content across various channels, including PPC, social media, email campaigns and press releases.
• Organise and execute the marketing elements of our extensive trade show calendar – attendance at some events will be required.
• Collaborate with the rest of the team to ensure alignment between marketing efforts and business objectives.
• Conduct market research and competitor analysis to identify opportunities for differentiation and growth.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Measure and analyse the performance of marketing campaigns, using data-driven insights to optimise strategies and drive continuous improvement.
• Stay informed about industry trends and best practices to maintain our competitive edge and drive innovation.

Requirements

• Bachelor's degree in Marketing preferred.
• Proven experience (2/3 years) in a marketing leadership role, preferably within the Defence & Security, engineering, or construction sectors.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficiency in digital marketing tools and platforms, including but not limited to CRM software, Google Analytics, and social media management tools (Linkedin being a main channel).
• Creative mindset with a passion for exploring new ideas and approaches.
• Demonstrated leadership abilities, with experience in managing and mentoring a team.
• Willingness to travel: 25% (required)

Benefits

• Company pension
• On-site parking
• Sick pay