Responsibilities

• Plan and deliver day-to-day marketing campaigns across products, seasons and target sectors.
• Manage Google Ads/PPC, budgets, keywords, targeting and landing pages.
• Monitor SEO, Google Analytics, website traffic, enquiries and conversions.
• Update and improve our WordPress website, including product pages, landing pages and blogs.
• Write engaging marketing copy for web, email, social media and campaigns.
• Plan and create social media content, including photography and video opportunities.
• Create and manage targeted email marketing campaigns.
• Manage and support one part-time marketing team member, allocating work and reviewing output.
• Maintain a consistent and professional brand across digital and printed marketing.
• Monitor marketing performance, including enquiries, cost per lead, bookings and return on investment.

Requirements

• Strong all-round digital marketing experience.
• Practical experience with PPC, SEO, WordPress, social media and email marketing.
• Commercially minded and focused on generating enquiries and bookings.
• Comfortable creating content as well as planning strategy.
• Able to manage priorities and work independently.
• Previous experience managing or supporting another marketing team member would be beneficial.

Preferred

• Experience within events, hospitality, leisure or entertainment would be a significant advantage.