Responsibilities

• Develop and implement JTL's employer marketing and engagement strategy
• Identify new markets, sectors and employer growth opportunities
• Develop employer value propositions and marketing approaches with the Marketing Specialists/Leads
• Overall responsibility for lead generation - converting enquiries into enrolments, pipeline building, marketing-attributed revenue
• Analyse market intelligence, competitor activity and campaign performance
• Recommend strategic priorities based on insight and evidence
• Develop relationships with employers, employer networks and strategic partners
• Lead the team planning of marketing events, including JTL’s National and Regional Awards, trade shows and networking activity
• Ensure activity delivers measurable commercial outcomes with a YOY increase in apprentice starts, numbers of employers taking on JTL apprentices, and registrations on JTL commercial courses
• Line manage the Marketing Specialists/Leads and a Marketing Administrator, bringing forward innovative marketing tactics to achieve the aims of JTL’s Business Plan

Requirements

• At least B2B but preferably also B2C marketing experience with demonstrable commercial outcomes
• Experience developing marketing strategy as well as delivering campaigns
• Strong commercial acumen
• Able to identify AI and digital opportunities and implement improvements
• Excellent communication and stakeholder management skills
• A flexible and innovative approach; able to take initiative, work at pace and manage competing priorities.
• Willingness to travel nationally as required

Preferred

• Educated to degree level or equivalent; marketing or communications related qualification preferred
• CIM qualification or equivalent
• Driving licence and use of a car
• Experience in line management
• Event planning experience
• Agency management
• Sector knowledge or experience: building services engineering, construction, apprenticeships, education or skills
• Demonstrable record of undertaking structured relevant CPD in the most recent role

Benefits

• 25 days’ annual leave plus bank holidays, with additional days for long service and a Christmas shutdown
• Generous pension scheme with matched contributions
• Life assurance and occupational sick pay
• Optional private healthcare and regular health checks
• Access to an Employee Assistance Programme for you and your family
• CPD support, including funding for professional qualifications and ongoing training
• A supportive, collaborative and values-driven working environment, plus much more…
• Safeguarding and inclusion
• JTL is committed to safeguarding and promoting the welfare of young people and expects all its employees to share this commitment in conjunction with the requirements of the Prevent Duty and the positive promotion of modern British values.
• We are an equal opportunities employer and are committed to creating an inclusive workplace where everyone feels valued and supported.