Responsibilities

• Collaborate with internal business partners and external agency teams to develop a deep understanding of marketing objectives, translating insights into targeted ADSP solutions that drive measurable results.
• Synthesize internal marketing demand and agency voice-of-customer (VOC) to inform and accelerate Amazon DSP platform innovation.
• Identify third-party supply and ADSP feature requirements that enable agency-of-record adoption of ADSP for internal marketing programs.
• Build and refine campaign delivery frameworks with agency teams, continuously gathering performance insights to maximize program value.
• Regularly audit operational workflows to identify inefficiencies and drive down the cost-to-serve across programs.
• Champion the development of Amazon Advertising solutions by documenting feature gaps, authoring requirements, and building compelling business cases for internal Ad Tech teams.
• Develop and evangelize new programmatic initiatives that leverage emerging ad tech capabilities and supply innovations.
• Partner with Ad Tech and product teams to co-create and execute against ambitious roadmaps with clear accountability.
• Define clear success metrics with internal marketers and agency partners, design structured experiments, and conduct deep data analysis to surface actionable opportunities.
• Oversee end-to-end campaign management consulting across diverse audience segments, inventory sources, and ad formats — ensuring delivery excellence and continuous optimization.