Responsibilities

• Own the marketing and growth strategy end to end, aligned to the company's diversification and growth goals.
• Build a genuine, first-hand understanding of customers, competitors, market movement, buying groups and priority sectors.
• Define segmentation, propositions, messaging and market positioning across the company, its platform and priority standards.
• Advise the Executive Director and SMT on market opportunities, investment choices and emerging risks, with a clear point of view.
• Run integrated campaigns that build awareness, generate qualified demand and grow both new and existing accounts.
• Own the full lead-generation process, connecting campaigns and events to captured leads, qualification, follow-up and measurable progression.
• Build a practical, well-targeted account-based marketing approach for high-value providers and strategic opportunities.
• Develop programmes that expand existing customers by standard, learner volume, platform adoption and advocacy.
• Give every major campaign a clear audience, hypothesis, intended buyer action, owner and measurement plan.
• Sharpen the Accelerate People brand so it is distinctive, credible and consistently expressed.

Requirements

• Significant senior B2B marketing experience in a complex, relationship-led or regulated market.
• A track record of building or materially reshaping a marketing function, rather than only running an established team and agency roster.
• Evidence of sharpening positioning and turning insight into campaigns, content and commercial outcomes.
• Experience creating demand for considered purchases with multiple senior stakeholders and long buying cycles.
• A personal ability to build trusted relationships with senior decision-makers across providers, employers, colleges and sector bodies.
• Strong command of thought leadership, content, events, PR, digital, lead generation and account-based marketing, with the judgement to prioritise .
• Evidence of connecting marketing to qualified demand, pipeline influence and customer growth, working alongside a commercial or sales function.
• Experience working credibly with executive teams, product, commercial, operations and technical specialists.

Preferred

• Experience in apprenticeships, education, assessment, awarding, SaaS, professional services or another regulated B2B environment would be valuable.
• Deep sector experience is less important than the ability to learn quickly, earn credibility and demonstrate relevant impact.