Responsibilities

• Campaign delivery. Build and ship the campaigns the Marketing Manager plans, both the evergreen brand arcs and the vertical campaigns beneath them. Emails, landing pages, forms, lists, and nurture sequences, delivered to the dates on the calendar and sustained across the life of the campaign.
• Writing. Write the bulk of our marketing copy: campaign emails, landing pages, blogs, social posts, guides, event collateral and sales enablement pieces. Adapt tone for very different readers, from an NHS clinical lead to a local authority HR director.
• Social media. Own our LinkedIn presence. Plan and schedule against the campaign calendar, write the posts, support our contributors, and keep the channel consistent between campaigns rather than only during them.
• HubSpot. Work in HubSpot every day. Build emails, landing pages, forms and lists, keep records clean and segmentation accurate, and follow the lifecycle and routing rules the Marketing Manager sets.
• Webinars and events. Run the promotion and follow-up for our monthly webinars, roundtables, and industry events, including Learning Technologies and CIPD. Handle registration, reminders, collateral, and post-event nurture.
• Reporting. Pull the numbers that tell us how campaigns are performing, keep the reporting current, and flag what looks off before anyone has to ask.
• Working with sales. Sit close to our commercial team. Understand which content lands with which buyer, and take feedback from the people having the conversations.

Requirements

• 2 to 4 years in a B2B marketing role, ideally in software, technology or a sector with a considered buying cycle.
• Experience of campaigns that run over months, not weeks. You have worked on evergreen or always-on campaigns alongside targeted vertical ones, and you understand the difference between nurturing an audience towards a decision and promoting a single event. Tell us what those campaigns produced, in numbers.
• A genuinely strong writer. This matters more than anything else on this list. You should be able to write about a subject you did not know last week and sound credible to someone who has worked in it for twenty years. We will ask to see your writing.
• Hands-on experience with HubSpot or a comparable marketing automation platform: building emails, landing pages, forms and lists without needing support.
• Practical experience running a B2B social channel, LinkedIn in particular, and a view on what works in a long sales cycle rather than a consumer one.
• Organised and dependable. You work to a calendar, you hit dates, and you tell people early when something will slip.
• Curious about the sectors we sell into. You do not need public sector experience, but you do need to want to understand how an NHS trust or a police force actually buys.
• Comfortable being the only person doing your job. We are a small team, and you will have real ownership from the start.

Benefits

• Hybrid working: Office-based Monday, Wednesday and Friday, with home working on Tuesday and Thursday.
• Modern tech stack and home office setup allowance