Responsibilities

• Support the delivery of OneRen's marketing strategy, campaigns and seasonal programmes.
• Create engaging content for digital, social media, web, email and print channels.
• Capture and produce photography, video and written content that promotes OneRen's services and achievements.
• Assist with the development and delivery of paid marketing campaigns.
• Create e-newsletters, social media content and targeted marketing communications.
• Monitor, analyse and report on campaign performance, using insights to inform future activity.
• Conduct market research, competitor analysis and audience trend monitoring.
• Ensure consistent branding and tone of voice across all communications.
• Build relationships with colleagues, stakeholders and community partners to identify and share compelling stories.
• Support influencer and user-generated content opportunities to increase audience engagement.

Requirements

• An SVQ Level 4, HND in Marketing (or a related field), or equivalent professional experience.
• Experience creating and managing content across social media platforms.
• Strong copywriting and communication skills.
• Experience using Microsoft Office applications, particularly Word, Excel and PowerPoint.
• Experience with content management systems and digital marketing platforms.
• Knowledge of SEO principles, social media algorithms and audience engagement techniques.
• Experience analysing marketing performance data and producing reports.
• A creative mindset combined with strong organisational and analytical skills.
• The ability to manage multiple priorities and work collaboratively with a wide range of colleagues and stakeholders.

Preferred

• Desirable experience includes Canva, Google Analytics, Meta Business Suite, Adobe Creative tools, video editing software and experience within the culture, leisure or sport sectors.

Benefits

• The opportunity to work for an organisation that makes a genuine difference in local communities.
• A varied and rewarding role with opportunities to develop your marketing skills and experience.
• Hybrid working arrangements.
• A supportive and collaborative working environment.
• The chance to work on exciting campaigns, events and projects that reach thousands of people across Renfrewshire.
• Access to learning and development opportunities.
• Competitive terms and conditions and employee benefits package.