Responsibilities

• Plan and deliver multi-channel marketing campaigns across our portfolio of festivals, concerts and club shows, covering the full event lifecycle from initial sign-up and launch through to on-sale, campaign maintenance, event delivery and post-event marketing.
• Lead on email and CRM marketing across our portfolio, planning and delivering campaigns including sign-up journeys, event announcements, pre-sales, ticket launches, sales updates, customer communications and post-event campaigns.
• Manage and develop our customer databases, using segmentation and audience insights to deliver more relevant communications, increase engagement and support ticket sales across the portfolio.
• Support with paid social campaigns across Meta and other relevant platforms, briefing creatives and supporting with reporting
• Manage day-to-day social media activity across multiple event brands, including Instagram, Facebook, TikTok, YouTube and other relevant platforms.
• Create detailed campaign calendars and social media timelines around key moments including sign-up launches, artist announcements, ticket releases, event information and show days.
• Coordinate event launches, ensuring marketing assets and information are distributed effectively across the internal team, artists and agents, venues, sponsors and event partners.
• Brief designers on artwork, digital assets, paid advertising creative and other campaign requirements, ensuring creative is delivered accurately and on time.
• Develop multiple creative concepts and variations with designers in line with relevant social media trends for paid advertising campaign and organic socials.
• Produce campaign reports covering major announcements, ticket on-sales, paid advertising, email/CRM, social performance and event activity, communicating key insights to the Senior Leadership Team.

Requirements

• Previous experience in a marketing, social media or digital marketing role, ideally within music, events, entertainment, culture or a related industry.
• A genuine knowledge of and passion for music, festivals and live events.
• Experience using social media professionally, particularly Instagram, TikTok and Facebook, with a strong understanding of how content and audiences differ between platforms.
• Experience with email marketing or CRM platforms and an understanding of database segmentation, campaign planning and customer journeys.
• Experience with Meta Ads Manager and an understanding of paid social campaign set-up, audiences, creative testing and optimisation would be highly advantageous.
• A good understanding of marketing performance metrics and the ability to use data to inform future campaigns.
• Strong written communication skills and the ability to adapt tone of voice across different brands and audiences.
• A creative mindset with the confidence to contribute ideas rather than simply execute briefs.
• Strong organisation and the ability to manage several campaigns, projects and deadlines simultaneously.
• Excellent attention to detail.

Preferred

• Experience with Meta Ads Manager would be advantageous
• Experience with Canva, CapCut and Adobe Creative Suite would be advantageous

Benefits

• Casual dress
• Company events
• On-site parking
• Work from home