Marketing Executive

London, UK (Unknown)

Salary Not AvailableMid LevelPermanent

Posted 5 weeks ago

Job Summary

Own the planning and delivery of consumer marketing campaigns across digital and print for a diverse list of Octopus titles, collaborating with authors, agents and brand partners, while managing budgets, measuring impact, and driving visibility across campaigns.

  • Lead on own seasonal campaigns to sustain backlist sales
  • Coordinate with Editorial, Publicity, Design and Sales to align plans
  • Partner with Group Marketing on paid ads and brand partnerships

Job Description

Responsibilities

  • As Marketing Executive at Octopus no day will be the same - you'll be working on a range of titles from established cookery writers to tie-ins from up-and-coming food & drink brands, ground-breaking narrative non-fiction to expert-led wellness books, thrilling new fiction from our Brazen imprint to beautiful coffee table and gift books.
  • You'll be creating, planning and delivering consumer marketing campaigns across digital and print, working closely with authors, agents and brand partners to ensure our books find their audiences. You'll aim to secure suitable brand partnerships that help maximise visibility of our titles, and will closely with our Group Marketing team on paid advertising that drives book sales. You'll lead on your own seasonal campaigns that help sustain sales for our backlist titles. You'll develop strong relationships with key internal stakeholders including Editorial, Publicity, Design and Sales and will regularly communicate marketing plans across the business. You'll pay close attention to budgets, and will consistently look for new and exciting ways to promote books, engage retailers, and reach new readers.

Requirements

  • We’re looking for a creative marketer who is bursting with ideas, and able to turn those ideas into targeted campaigns that convince audiences to buy our books. This role is perfect for a Marketing Assistant ready for their next step and to take the lead on their own campaigns.
  • In this role you'll collaborate closely with your colleagues in Marketing and Publicity as well as Sales and Editorial, always thinking about how to make a campaign truly effective, from initial ideas and planning through to reporting and reflecting on results.
  • You'll have experience in both organic and paid for social media, and you'll be familiar with some basic digital design tools.
  • You'll be able to multi-task across a wide range of campaigns, and able to prioritise and manage your time in order to deliver your work on time and within budget.
  • You'll have excellent communications skills and be comfortable presenting to both internal and external stakeholders.
  • You'll be curious to try new ways of reaching new audiences, whilst also thinking about how you can measure impact and return on time and investment.
  • And you'll be very happy working as part of a close-knit team, learning new skills in a supportive environment and enthusiastic about the breadth of publishing at Octopus.

Benefits

  • 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays)
  • Private medical insurance
  • Dental insurance
  • Generous pension schemes
  • Rent deposit loans
  • 2 community days per year
  • Summer hours (finishing at 1pm on Fridays during the summer months)
  • Retail discounts through Hachette rewards
  • Cycle to Work scheme
  • Eye care vouchers
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Hachette UK

Founded in 1846, we’re the second-biggest publishing group in the UK - part of Hachette Livre - with 12 divisions and over 50 imprints. Our award-winning publishing divisions include Orion; Little, Brown; John Murray Press; Hodder & Stoughton; Hachette Children’s Group; Headline; Quercus; Bookouture; Dialogue; Octopus; Hodder Education; and Paperblanks – and together, our mission is to make it easy for everyone to discover new worlds of ideas, learning, entertainment and opportunity. Our history is interwoven with the history of the world. From The Origin of Species to Jane Eyre, The Long Walk to Freedom to Heartstopper, the stories we’ve helped to share have shaped – and continue to shape – culture across the globe. We’re incredibly proud of our past, but we’re also looking to the future; knowing the stories we publish today will shape the world of tomorrow. We value and actively seek different perspectives, voices and ideas to support creativity and break new ground. You’ll find everything on our bookshelves from blockbuster fiction and insightful non-fiction to informative textbooks and vibrant children’s books. We’re proud to publish thousands of new books every year, and our authors include Brit Bennett, Candice Carty-Williams, Martina Cole, Michael Connelly, John Grisham, Stephen King, Stieg Larsson, Nelson Mandela, Stephenie Meyer, Maggie O’Farrell, Delia Owens, Ian Rankin, J.K. Rowling, Colson Whitehead, and Malala Yousafzai. We’ve also got puzzles, gifts, and games, are the market leader in e-books, and even publish a range of bestsellers in audio format - the fastest-growing part of our business! Today, as well as our London HQ, we have five national offices across the UK, and a major distribution centre in Didcot, Oxfordshire. Around the world, our other regions include Australia, India, Ireland, Jamaica and New Zealand; offering you more choices than ever when it comes to finding the right location for you.

Founded in 1986
London, England, GBR
2.2K employees (1,335 in marketing)

Salaries

Marketing Executive median pay in the United Kingdom

£31K/yr

Most earn £29K to £35K. Based on 125 salaries, including bonus and equity.

See all Hachette UK salaries

Marketing Team

Marketing Team Size
1,191 (53% of company)
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
306.4K
Traffic Source Mix
Search
43.4%
Direct
44.9%
Referral
8%
Social
2.9%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Recent News

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Marketing Executive

Hachette UK · London, UK · Unknown